Episode Summary - On today’s episode, we talk with Theo Parassakis, Director of Operations and Business Solutions for TNT Justice Consultants, about how he’s creating engaging content and delivering it in a meaningful way that connects the theoretical to the practical. He also emphasizes the importance of soliciting feedback and always viewing your services from your customer’s perspective.
“The thing with our team is that we don't necessarily see it as an industry. We see it as more of a community. A lot of our experts in the near past all belonged to one of those sectors. So we're able to focus and really deliberate on the problems, and what we're finding now is we're mitigating challenges that have existed for over 10, 15 years in these organizations. So it goes a little bit beyond having a business and providing services, it’s really helping a lot of people that belong to that community.”
“I think delivery is really important. And one thing that we’ve really benefited from, that we’ve really learned from, is when instructors are able to connect the theoretical to the practical--when you're able to make that connection through personal stories.”
“You need to be in the customer's shoes. One thing I do with all my staff members, I make sure that they all go through the testing process, so they get to see exactly what the customer gets to see from start to finish. That way, if there's anything that they identify as a problem, it's obviously going to be a problem for the customer. That's a great way to learn from what we're doing and a great way to improve it.”
“It's always about getting feedback. It's always about seeing what the customer thinks, seeing what the customer wants improved, what can be done better.”
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