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We are living in a world of personalization. It’s everywhere. Pay attention next time you are surfing on the internet, and you will find that almost everything is customized to your interests. For example, your Facebook news feed is your personalized newspaper with data from friends, Google Ads are personalized based on your search data, and in Gmail it shows the relevant ads by getting keywords in the mail.
Have you ever been looking for a new pair of tennis shoes online and then the next website you go to you see a ton of tennis shoe ads? This is that same thing.
There is a reason why things are being customized to you. It causes you to pay attention. So why wouldn’t we want the same in online courses?
To find out more about personalization and e-learning, I viewed award winning e-learning developer, Tim Slade’s awesome webinar on “E-learning and Personalization“.
So, what is personalization? Well, according to Tim, there is no proper definition, so he created his own. It’s engaging people into learning, but more specifically, “It involves the use of technology to tailor the presentation of content to match the preferences and needs for specific user.” It is taking what the student or user wants and personalizing it to their needs.
Tim puts the benefits into three categories:
An overarching theme here is options. Options, options, options. When you are personalizing a course, the more choices a student has, the better.
To get started, there are three categories:
So overall, its important for students to be able to customize their online learning experience, and to learn more about personalization, these are excellent studies here and here. Don’t forget to watch Tim’s amazing webinar here.